Netflix's Kill Problem Isn't Content, It's Marketing
News that the streaming service lost 200,000 subscribers in the first quarter of 2022 and is projected to lose millions more by the end of the year has seen a lot of questions raised about Netflix. Among other complaints, many have attributed Netflix's decline to the poor standard of programming the streaming service has to offer, with some pointing to poorly-received big-budget movies such as Red Notice or The Adam Project as well as the frequent cancellations of promising series. But this overlooks the amount of quality content still on Netflix – and indeed, the fact that it is so easy to overlook so much of Netflix's content is the biggest problem.
There have been numerous attempts at explaining Netflix's real problems leading to subscriber drop. Elements such as rising prices, a lack of recognizable intellectual property, and increased competition all play their part in the service's stagnation. At the same time, Netflix still has more major releases than most of its competitors. The first quarter of 2022, for instance, featured new seasons of big hits like Ozark and Bridgerton as well as well-received debuts like Archive 81 and inventive movies like Richard Linklater's Apollo 10 1/2. The top end of Netflix's releases compare very favorably to most other streaming services' whole release schedule, but viewers are often unaware of them due to problems with Netflix's marketing.
RELATED: Netflix: Every Movie & TV Show Releasing In May 2022
The service's real «kill problem» which affects it more than its competitors is its limited and poorly-handled marketing outreach. Netflix has aimed to try to replicate the entire gamut of on-screen media in its original content, from prestige movies such as Oscar nominee The Power of
Read more on screenrant.com
