This week brought the news that YouTuber Jimmy 'MrBeast' Donaldson has launched legal action against his own brand of burgers, described in the filing as being delivered to customers in a «raw», «revolting», and «inedible» state, among many other things. The company behind MrBeast Burger, Virtual Dining Concepts (VDC), has now responded to the suit and accused the star of «bullying tactics» and a «meritless» case.
VDC provided a statement to the Daily Mail, in which it says «the complaint is riddled with false statements and inaccuracies and is a thinly-veiled attempt to distract from Mr. Donaldson’s and Beast Investments’ breaches of the agreements between the parties.»
It describes the suit's various claims as «false, disparaging statements» and says the real story here is that MrBeast wanted a bigger piece of the pie and, when he didn't get it, ordered his lawyers to go beast mode.
«Mr. Donaldson recently attempted to negotiate a new deal to serve his own monetary interests,» said VDC's statement. «When VDC refused to accede to his bullying tactics to give up more of the company to him, he filed this ill-advised and meritless lawsuit seeking to undermine the MrBeast Burger brand and terminate his existing contractual obligations without cause.»
Notably, MrBeast's suit makes the somewhat extraordinary claim that Donaldson hasn't received «a dime» from the hugely popular business venture, despite over 1,000 restaurants in the US alone offering the product. The reality of that will obviously come out in court. But the main theme of the suit is reputational damage to the MrBeast brand more widely through what the YouTuber claims is a bad product.
VDC makes a wild claim here, saying that MrBeast's profile over recent years
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