Microsoft's Christmas Commercial Features Master Chief Being Outsmarted By Dogs
Microsoft has released a new Christmas commercial which shows some dogs frolicking through some of its biggest titles and, most notably, defeating iconic Halo mascot Master Chief. The use of Master Chief in promotional material for the holidays is a bold move from Microsoft, since his newest game, Halo Infinite, was notoriously delayed into 2021, robbing the Xbox Series X of a major launch title. Worse, it's been spending the months since its delay steadily losing major developers.
Despite the struggles of Halo Infinite, the holiday season is still a big time for Microsoft. This holiday season is particularly important, as it has seen the release of the Xbox Series X. The new machine boasts a number of technical advantages over its predecessor, the Xbox One, including better graphics and near-instant loading times. The next-gen tech has been so desperately coveted that retailers can't keep it in stock; the new consoles sell out within minutes, if not seconds, of appearing online, due in no small part to scalpers who program bots to fill their carts unreasonably quickly. One such scalper recently had an order of thousands of Series X consoles cancelled because they bragged online.
Related: Halo Infinite Dev Calls Battle Royale Rumors ‘Unfounded’
Of course the Series X is just one product for Microsoft to market this holiday season. A recent trailer released by the company on Twitter takes a unique but endearing approach to selling its wares using canine companions. The trailer opens with a mopey dog watching as all of his owners enjoy their favorite Microsoft products and pay little attention to him. The hound then drifts off to sleep and dreams, not of his owners spending more time with their pet, but of getting to enjoy
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