Meta rolls out new Reels features on Instagram and Facebook, including an ‘Add Yours’ sticker

techcrunch.com:

Meta announced today that it’s launching new Reels features for Instagram and Facebook. Most notably, the company is rolling out an “Add Yours” sticker for Reels on both social networks. The sticker allows users to respond to other users’ Reels with their own following a prompt or a certain topic. For example, you can share a Reel with an Add Yours prompt that asks others to post videos of their pets.

Each time you share a new Add Yours prompt, Reels added by others will appear on a page dedicated to that prompt. At the top of the page, people will see who started the prompt in order to give credit to the originating creator. Although the feature is aimed at getting users to collaborate, it can also be seen as a way to discover more people to follow.

The feature was first introduced for Instagram Stories last fall. The company says the sticker is a popular Stories feature, so it makes sense for Meta to bring it Reels as well, especially given its plans to double down on the short-form video feature. Since the sticker encourages users to post their own Reels in response to an original one, Meta could see it as a way to increase the number of Reels on its platforms, while also getting users who may not have otherwise posted Reels to share one.

Meta also announced that it’s opening up Stars, the virtual items that allow fans to express their support for their favorite creators on Facebook Reels for all eligible creators. The company previously expanded Stars to Facebook Reels and is now rolling it out to all eligible creators. Meta also notes that it recently launched new mobile options for getting started with Stars and for tracking earnings.

In addition, Meta now allows all users cross-post Reels from Instagram to Facebook