Meta Platforms has just been landed with a trademark lawsuit by another company MetaX LLC(opens in new tab), which also happens to be in the VR business. Apparently, MetaX has been known as Meta since 2010 and even had talks with Facebook back in 2017 over a potential partnership.
I have a feeling this one's going to get spicy, so stick with me because it's about to get real confusing with all the naming stuff.
The original MetaX company specialises in the «Art of Being There.» It has been operating under the Meta name since 2010 creating immersive installation experiences that «engage audiences for the world's leading Artists, Brands, and Productions.» Meta Platforms, on the other hand, only changed its name from Facebook to Meta on October 28, 2021.
MetaX (the original Meta) recently told Manhattan federal court that its «ability to operate as Meta has been eviscerated» since Meta Platforms' adoption of the name. The company has been «crushed by Facebook’s flagrant, unlawful conduct» and MetaX is calling for a cease and desist so it can get back to being the real Meta, before Zuck and Co decided to muscle in on its turf (thanks Reuters(opens in new tab)).
In a public statement on the company's site, MetaX passionately explains «On October 28, 2021, Facebook seized our Meta mark and name, which we put our blood, sweat, and tears into building for over twelve years.»
«Today, we take a stand for the future of our industry—to ensure that intellectual property rights are recognized, protected, and respected.»
Facebook's unreasonableness and arrogance, has forced Meta to commence this action to vindicate its rights.
Apparently, Meta Platforms and MetaX have been in quiet discussions over the Facebook name change for some
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