Diablo Immortal was originally supposed to be the flagship breakthrough title for Activision Blizzard on mobile phones, only for the game to come under scrutiny and criticism for its surprisingly predatory monetization scheme. The reveal that it could take hundreds of thousands of dollars for players to max out their characters made headlines right away, and it doesn't seem like the controversy is over just yet.
Namely, Maxroll has just announced that it's discontinuing its Diablo Immortal branch, an unprecedented move for one of the biggest and most established RPG guide sites on the Internet. The official post detailing this decision explains that Maxroll's community is the single most crucial aspect of the endeavor for the team and that the company essentially cannot continue producing Immortal guides in good faith.
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The stories of streamers spending thousands of dollars on Diablo Immortal only to never receive the loot items they need to make progression in the game are increasingly more common as more and more players enter Immortal's endgame difficulties. This is, as expected, one of the main reasons why Maxroll has decided to discontinue its guides for the game, though it's not the only one. According to Maxroll, there are several big issues with Immortal at this time: its economic structure, the community's disappointment with the game, and generally unrewarding gameplay.
Maxroll also explained that it's not about money at this point, and said that Activision Blizzard would need to walk back on Diablo Immortal's pay-to-win mechanics, and the company's announcement said that "[they] don't see a path forward" unless the game gets a major
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