Magic: The Gathering At Summer Game Fest: The One Tabletop Game To Rule Them All
Summer Game Fest was the place to find all the latest and greatest video games, but not every booth at Play Days was dedicated to a console or PC. Downstairs in a corner booth, butting up against the cacophonous craziness of the Crash Team Rumble demos, was Wizards Of The Coast and its flagship tabletop card game Magic: The Gathering.
MTG is about to launch a landmark expansion in Lord Of The Rings: Tales Of Middle-earth, the first-ever full-size expansion to occupy a universe that isn't within the MTG lore WOTC has been building for years. The extra universal appeal, coupled with the opportunity to be the only non-video game at a major video game event, led to opportunity, and anyone interested could shuffle up and play with the LOTR Starter Kit.
For more information on this partnership, we spoke to Patrick Jarrett, social media marketing manager for Wizards of the Coast, about MTG being the only tabletop game at the event. We talked about the overall interest in Magic at SGF – both leading up to and during the event – as well as the reaction to the new cards from those who did visit the booth.
( This interview was conducted via email and edited for clarity .)
Was there a lot of interest in MTG leading up to the event, or did you find that interest piqued with walk-ups?
There was tremendous interest prior to Summer Game Fest. This was an opportunity for reporters to sit down, actually touch and play with the cards, and talk with us about this set. In addition, we had many people walk up, chat with us, and, sometimes, sit down and play. It was a wonderful experience.
What was the general reaction of those who visited your booth?
Their reaction came in waves. First, they were taken in by the art on the cards. Then,
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