Lords Mobile partners with the iconic SmileyWorld for a new array of digital collectibles

gamesradar.com:

The developer of real-time kingdom-builder Lords Mobile has announced a joint partnership with SmileyWorld and Epik as part of a unique venture that will bring digital NFT collectibles to its strategy game.

Lifestyle brand SmileyWorld is home to the original Smiley, which is celebrating its 50th anniversary this year. To celebrate, CEO Nicholas Loufrani says the company is "thrilled" to be working with Lords Mobile developer IGG as part of its push into "a new era" of digital engagements.

The partnership will be celebrated during the game's Kingdom Smiles event, which began on September 30. For a limited time, players will be able to access an exclusive SmileyWorld Area and shop. Taking part in the activities available in the arena will reward players with special chests, as well as SmileyWorld Coins that can be exchanged in the Shop for exclusive emotes and avatars.

And what would a SmileyWorld crossover be without the iconic face itself? Players will be able to spot the SmileyWorld icon embedded into the world of Lords Mobile throughout the event via a number of shields and other visual effects.

To further build on the partnership between IGG and SmileyWorld, both companies will be collaborating with NFT platform Epik to create collectible artwork. Using Epik's blockchain technology, players will be able to interact with their digital items in-game, and collect their NFTs on Epik's dedicated marketplace (opens in new tab).

Lords Mobile makes players the rulers of their very own kingdom. To help expand your borders and defend against threats, you'll need to gather resources and recruit powerful heroes, training armies to fight at your side. A multiplayer title that allows you to join forces - or battle against - players