Logan Paul's First WWE Action Figure Was No Easy Task For Mattel
When Logan Paul made his WWE debut in 2021, it was only a matter of time before he was immortalized the same way most WWE superstars are: with his own Mattel action figure. He's not getting anything as simple as the company's line of Basic figures or even an entry in the long-running line of Elite toys. Paul is starting on top, with WWE and Mattel creating an Ultimate collection figure--the most-detailed and articulated line of toys WWE has. Getting to a finished product was no easy task, though.
Paul's Ultimate is the second Mattel has offered via their Mattel Creations website as a presale exclusive item. The first, Ultimate Cody Rhodes based on his Wrestlemania return in 2022, will arrive this summer. Still, while it won't be available in stores at release, the toy giant pulled out all the stops to make sure the Ultimate lives up to its name. And where that all starts is with many, many pictures of Paul.
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The design team used what they have dubbed a 3D virtual studio, a portable scanning rig capable of taking 64 photos simultaneously. It gives them the ability to capture every single angle of a facial expression, and the team first brought Paul into their headquarters to be scanned. Per Mattel, a scanning session could take up to a few hours, as superstars are asked for a number of facial reactions. Some of them aren't used, while others wind up on the toy heads included with the figures.
It's not as easy as taking a photo, though, as Mattel designers then have to
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