K-pop stars Blackpink turn PUBG into a beautiful stage for new music video
The latest music video from K-pop stars Blackpink has the band dropping onto a battle royale island. As part of a recent collaboration with PUBG Mobile — which recently featured its first-ever in-game concert — Blackpink released a new video that takes place inside of the game’s world. It features virtual avatars of the band as they sing in post-apocalyptic landscapes and ride motorcycles across abandoned highways. The song itself, called “Ready For Love,” was teased during the group’s virtual concert appearance.
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The virtual concert and video follow in the footsteps of other in-game performances, most notably those in Fortnite, which has featured the likes of Travis Scott and Ariana Grande. But it’s also part of a slowly burgeoning trend of music merging with virtual worlds. League of Legends developer Riot, for instance, has multiple virtual music projects — including the K-pop quartet K/DA and the hip-hop group True Damage — which releases albums and performs as holograms at live events. Virtual influencer Miquela once debuted a music video at Lollapalooza, and PUBG parent company Krafton has been teasing a virtual human named Ana it hopes to turn into a pop star.
As for Blackpink and PUBG Mobile, the collaboration isn’t quite over. The in-game concert — dubbed “The Virtual” — is still running through this weekend. Players in North and South America can check it out until July 30th, while the rest of the world has until the 31st.
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