Jason Rubin on Meta’s strategy for the metaverse
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When Jason Rubin joined Oculus VR in 2014, he was handed a copy of Ready Player One, one of the books that helped define the metaverse. As he was hired, Facebook acquired Oculus and he started to have some deep conversations about the metaverse, the universe of virtual worlds that are all interconnected, like in novels such as Snow Crash and Ready Player One.
For years, the metaverse strategy meant that the company was focused on virtual reality games. It has also been developing technology for augmented reality glasses, and when Rubin spoke to us a year ago, he was head of 2D games and cloud game streaming. But after Facebook renamed itself Meta in October and CEO Mark Zuckerberg outlined the company’s ambitions to build the metaverse with investments of more than $10 billion a year, Rubin emerged as the vice president of Meta content.
“My role has changed now and I am really focused on the VR side of things and the metaverse side of things,” he said in a fireside chat today with me at GamesBeat and Facebook Gaming Summit. “The content organization that I ran for the first five and a half years that I was at Meta has transitioned now to be part of the metaverse organization and the work we’re doing ladders up into the greater metaverse work we’re doing.”
While the organization is new, Rubin said that the original inspirations for the metaverse have been driving the company for a while, as the metaverse and VR have long been expected to become the future of social media and 3D interaction.
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