Gaming will lead us to the metaverse
Join gaming leaders, alongside GamesBeat and Facebook Gaming, for their 2nd Annual GamesBeat & Facebook Gaming Summit | GamesBeat: Into the Metaverse 2 this upcoming January 25-27, 2022. Learn more about the event.
When CEO Mark Zuckerberg changed Facebook’s name to Meta and committed to the metaverse, he said that gaming would lead the way.
That’s an interesting comment, considering that Facebook has billions of social media users, while game companies like Roblox and Microsoft (Minecraft) have amassed hundreds of millions of gamers. In fact, the entire game industry’s reach is about as big as Facebook’s alone, at around three billion people.
Though, the numbers of users is not the only thing that matters when it comes to building a metaverse that people actually want to go to. It is challenging to predict who will win, as the incumbents in the space — game companies — may not have an advantage if another party enters the space and creates an ambitious next-generation metaverse. But it is important to note that, Zuckerberg isn’t alone in believing in gaming.
“Gaming is the most dynamic and exciting category in entertainment across all platforms today and will play a key role in the development of metaverse platforms,” Microsoft chairman and CEO Satya Nadella said in a statement. Nadella’s statement came alongside Microsoft’s announcement that it would purchase game publisher Activision Blizzard for $68.7 billion last week.
The 2nd Annual GamesBeat and Facebook Gaming Summit and GamesBeat: Into the Metaverse 2
January 25 – 27, 2022
One thing that the game companies are good at is keeping audiences engaged for a long time, from many hours a day to many years. Randy Pitchford, CEO of Gearbox Entertainment, calls this the
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