James Cameron Gets Very Candid About Avatar 2 Box Office Prospects
Record-breaking, Oscar-winning filmmaker James Cameron has spoken very candidly on the box office prospects of his upcoming Avatar sequel, Avatar: The Way of Water. Over a decade after his original sci-fi epic dominated box offices worldwide and became the highest-grossing movie of all time, Cameron is on the verge of a giant leap with the franchise. Four sequels, the first of which is due to arrive on December 16, 2022, will be released over the next six years.
For some fans of Cameron’s work, the idea of four more films from such an inimitable and ground-breaking filmmaker is a dream come true. Far from having a limited or niche audience appeal, Cameron has repeatedly proven that his films play big. To some, the 67-year-old can do no wrong, and the idea of Avatar: The Way of Water being anything less than a blockbuster is laughable. However, there are also those who feel that time has scrubbed Cameron’s original Avatar from the collective memory and as such, the sequels will end up massively underperforming. The uncertainty at the box office caused by the coronavirus pandemic hasn't helped. These sorts of debates and questions will likely continue to linger until December when Avatar 2 officially arrives, at which point new questions and debates are sure to crop up.
Related: Avatar 2 Will Blow Past Expectations: It's What James Cameron Sequels Do
Yet as normal as it is to questionAvatar: The Way of Water’s prospects, the one person who fans wouldn’t expect to point out the risk behind the sequel’s business model is Cameron. As Slash Film reports, in a new interview withEmpire, the Avatar director calls his decision to make four sequels“the dumbest business case in history.” Cameron makes it clear that there is always
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