Is Refund Me If You Can the best video game marketing strategy of 2022 so far?
Refund Me If You Can has to be the most bizarrely named game to be released in 2022. However, it is not clickbait, as the game sets the player up for just one challenge. What might seem like a strange decision by the developers could just be the best marketing tactic out of all the video games released in 2022.
Marketing in video games is as important as any other industry. An efficient marketing campaign can make a mediocre game look better than it is. It is essential to any studio's progress and can often be the difference between success and failure.
The developers of Refund Me If You Can have interestingly turned the game's very name into something many gamers will recognize.
If the title's name had been much more standard, the chances for it to grab the attention of gamers would have been much less. By naming it so, the developers have allowed gamers to identify with one of the most recognizable store policies on Steam.
When someone purchases a game on Steam, they can request a refund as long as they do not cross 120 minutes or two hours of playing it. Steam judges that two hours should be long enough for someone to know if the game is for them.
However, Refund Me If You Can do the opposite - it challenges the players to finish it in two hours. If a player is successful, they can place a request to get their money back.
Developed by Sungame Studio, Refund Me If You Can is an indie horror game. Playing as protagonist Sarah, who is stuck in a nightmare, gamers will have to find their way across a maze. The only way Sarah can wake up is if she reaches the end.
If someone does not finish the game in two hours, the ending will be locked. Additionally, as an anti-prevention tactic, players cannot pause the game.
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