Is Netflix Adding Commercials? Everything We Know
The streaming giant Netflix has revealed new plans to introduce a subscription plan with commercials. Initially a video-rental company, Netflix first launched as an online streaming service in 2007. Since then, the platform's film and television show library has expanded; aside from obtaining distribution deals, the platform has also released its own content, known as Netflix Originals. While it has successfully established itself as a leading media provider, Netflix has encountered subscriber and competition issues of late, forcing the company to reevaluate its subscription plans.
Netflix entered 2022 with an outstanding 221.84 million subscribers. These numbers largely translate into billions of hours spent watching original television series and films available on the platform. Its most-watched titles include the retro-themed sci-fi series Stranger Things, whose season 4 release is split into two, the Korean survival thriller Squid Game, the Regency romance Bridgerton, and the Spanish heist drama Money Heist. Meanwhile, Netflix’s biggest films to date mostly comprise ensemble projects such as Red Notice, Don’t Look Up, andThe Adam Project.
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However, with the rise of competitors like Disney+, Hulu, Apple TV+, and HBO Max, Netflix has suffered from its consumer base’s divided attention and patronage. As such, despite initially advocating against the inclusion of advertisements, recent events have forced Netflix to consider implementing an ad-supported, lower-cost option to its existing three-tier subscription plan. Here is everything we know about Netflix’s intent to add commercials to the platform.
As of January 2022, Netflix, whose cancellation rule may be causing
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