Apple's AR/VR headset rumors are heating up, and some sources suggest that it might launch in 2022, while others place the release of this virtual reality device further out. With the number of augmented reality and VR headsets increasing and Meta's Cambria headset arriving this year, this would be an ideal time for Apple to reveal its solution.
Apple rarely rushes into a new product category, allowing it to become established. This gives the tech giant time to refine its solution and potentially resolve any issues revealed by those first to launch. The key to success with this approach is having overwhelming brand strength as well as establishing a fantastic product. It worked well with AirPods and the Apple Watch but failed with the HomePod.
Related: Why Apple's AR/VR Headset Will Cost So Much
Apple's AR/VR headset might be nearing production, according to a recent supply chain report from Digitimes. Apple component suppliers reportedly said that two engineering validation tests have already been completed on prototypes. The consensus is that Apple is likely to announce its high-end headset with augmented and virtual reality capabilities this year. However, there is disagreement about a 2022 launch date. Notably, Bloomberg's Apple expert Mark Gurman recently indicated that overheating issues could delay production.
Earlier leaks from Apple analyst Ming Chi-Kuo and display supply chain analyst Ross Young agree that Apple will announce its headset in 2022. However, the shipping date was uncertain. Near the end of 2021, Kuo suggested the fourth quarter of 2022 as the launch date, and looking a year ahead is not uncommon for product launches. For example, news of the iPhone 14 began in 2021 as well. Meanwhile, Young
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