In a continuing run of maneuvers to bring price balancing back to the PC component market, Intel has announced a new initiative to match price and performance when buying CPUs and GPUs. "Intel Arc Balanced Builds" will allow you to get an Intel A7 Series GPU and a 12th/13th Gen Intel Core CPU bundled in one convenient package, at a more convenient cost.
Whether you're shopping for just these two components so you can build the best gaming PC possible, or you're looking for an entirely new rig, it seems as though you can benefit from a Balanced Build from today. GPU and CPU packages start their pricing levels at $423 USD for a Core i5 and A750. Meanwhile, whole systems based around the same configurations will start at $899 in the US.
These may seem like bundles Intel is putting together to try and ship its latest processors, but in fairness, there's decent price-to-performance here. To buy separately, a 13th Gen i5 would cost $319 and Arc A750 would cost $289 in the US - showing that there's some value to be had from a Balanced Build bundle.
In a video (opens in new tab) that goes into detail about Balanced Builds and the research that went into them, Ryan Shrout of Intel Arc marketing and Intel Fellow Tom Peterson discuss these component pairings. They also talk about Intel's goal to inject some pricing balance back into the world of the best graphics cards.
"What it's all about is, we're using the Intel engineering resources to actually solve a real question that's been out there forever. 'Hey - I've got a GPU, what's the actual, right CPU to pair with that?'," says Peterson.
"It's going to make it easier for gamers to find the right systems", he added.
The testing process, Intel assures, was carried out across 10
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