How to secure funding for your indie game
Pontus Mahler
Monday 17th January 2022
One of the biggest obstacles to developing a video game as an indie studio is funding. Every aspect of the process -- from creating or purchasing individual assets to marketing -- costs money, and without the proper funding, a project can fall flat before development even begins.
Investors have become a common means of securing financing but finding the right investors can be difficult. While investors come with benefits, like a Rolodex full of contacts, their equity requirements and the demands imposed on the finished product can hinder the developer's vision and process. However, investors aren't the only outlet for obtaining funding.
While exploring different ways to secure funding for your indie video game, remember these points:
To attract investors, you'll need a presentation that's thorough and attractive. There are a few key points you want to touch on as you're fleshing out your pitch deck to appeal to indie game investors.
Your pitch deck should clearly define your audience. Is your game made for young gamers, or are you looking to release the next AAA M-rated title? Investors will want to know, partially because they may not be keen on working within a specific market. It should be clear to investors how your game will be marketed, and knowing your targeted audience is among the best ways to do so.
Swedish video game publisher Raw Fury compiled a bevy of information and resources that all indie developers should comb through. The completely free Dropbox folder of different aspects of your pitch deck will cover everything, including legal documents, creating financials, and marketing overviews.
An ill-conceived agreement could leave you with no rights to your own game and
Read more on gamesindustry.biz
