How to influence tips and tricks: Social media influencers are sharing their tricks — for a fee
As a travel vlogger and social media influencer, Christina Galbato got a lot of messages from her online followers. They requested tips for hotels and restaurants, but many sought another kind of advice.
“A lot of what they were asking was: How can I do what you do?” the 29-year-old recalls.
That’s why Galbato launched “The Influencer Bootcamp,” 20 hours of prerecorded lessons in how others can monetize their social media presence. She charges $700 for a package that includes that course as well as other tools, such as sample email pitches and access to a members-only Facebook support group. Galbato says she’s on track to take in $4 million in revenue this year.
The influencer marketing business is already a $20 billion industry and one that’s projected to grow as social media users increase and brands seek out online talent to pitch their products on YouTube, Instagram and other sites. It’s such a big business, influencers are now selling courses to each other on a variety of topics. Chefs with big followings give online cooking lessons. Financial strategists peddle money planning tips. And others, like Galbato, teach about the art of viral marketing itself.
Courses vary in length and focus. Darius Moravcik, a 32-year-old technology entrepreneur who writes about online marketing under the name Darius Mora, documents his own journey as a TikTok personality and shows users how he boosted his follower count from zero to more than 35,000 in three months. Simple tricks -- like posting often and consistently -- can help users increase their followings, according to Moravcik.
“If you study the formula, anyone can do it,” he said.
Kristen Bousquet, a 28-year-old “influencer mentor” who created a course in January 2021, sells
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