How Tencent is building a global game production system
Tencent is a global technology giant, with stakes in studios and companies like Riot Games, Ubisoft, Activision Blizzard, Supercell, Dontnod Entertainment, Bloober — and more seemingly every month. As they continue to negotiate strategic partnerships and stakes in companies the world over, the company has grown bigger than giants in the industry like EA and Nintendo, and has bankrolled some of the gaming world’s biggest hits. And they’ve got their sights on transforming the global market, says Global CEO Michelle Liu.
She sat down with Andrea Rene, director of operations at What’s Good Games, during a session at GamesBeat Summit 2022 to dive into the company’s current global strategy as their acquisitions keep coming, and the company keeps growing.
The company’s major goal is to to build a worldwide ecosystem that integrates game development and publishing systems. In part, that means rather than absorbing the studios they acquire, Tencent aims to partner with them.
“We want to collaborate with developers around the world. That’s what we want to build: a production system all over the world,” Liu said. “Based on what we’re good at, we’re open to collaborating with all the best partners and building up a better ecosystem to explore the new world of the gaming industry.”
It’s a collaboration model built around supporting studio partners around the world in achieving their own growth objectives, Liu says. The goal is to help studios establish a strong long-term vision, and then give them the resources and creative autonomy necessary to build toward it.
“Each studio has a unique history and development culture, which we aim to keep by taking a tailored approach to collaboration, instead of building a one-size-fits-all model,” Liu
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