Since its initial release in 2017, it has been hard to get away from Epic Games' runaway success, Fortnite. The online game became a cultural phenomenon, with over 125 million players less than a year after its release and profits running into the billions.
Celebrities like Drake and Travis Scott jumped on board, eager to associate themselves with the game first as fans. Then as players by participating in streamer Ninja's Fortnite Battle Royalestream on Twitch, which broke the platform's
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