Google unveils ‘Immersive Stream for Games,’ its service that lets companies use Stadia’s tech

techcrunch.com:

At its Google for Games Developer Summit, Google today unveiled Stadia’s B2B offering called “Immersive Stream for Games.” The offering, which was created in partnership with Google Cloud, will allow companies to take advantage of Stadia’s underlying platform technology and deliver games directly to players. With this offering, Google is branching out by opening up Stadia’s streaming technology for other companies to license.

Google says the service will allow companies to run game trials, offer subscription bundles or entire storefronts. Google began working with AT&T last year to pilot the new offering. AT&T used the service to power its offering of Batman: Arkham Knight to thousands of its users for free. The company will be using Immersive Stream for Games to power another game coming soon to its customers, which will be playable on the web and on mobile. Google plans to scale Immersive Stream for Games more this year.

“The Google for Games Developer Summit is designed to support studios of every size, with tools and innovations from teams across Google,” said Dov Zimring, Stadia’s head of product, in an emailed statement to TechCrunch. “The core features we’re talking about today are benefitting both the development journey and player experience for Immersive Stream for Games customers, including Stadia. In partnership with Google Cloud, we’re working to build out the underlying cloud gaming technology that powers both Stadia and our customers’ offerings via Immersive Stream for Games. A rising tide for cloud gaming lifts Immersive Stream for Games as well as Stadia, and we’re excited for what’s to come in 2022 and beyond.”

Google’s official unveiling of the offering follows a report from February that indicated that