Prateek Bhardwaj broke out as a social media star on TikTok's short-video platform, drawing in close to a million followers and a slew of big-brand endorsements.
But he's no longer on the app. The 30-year-old from small-town India defected to Moj, one of several Google-backed TikTok clones that sprouted after New Delhi banned the app from China's ByteDance Ltd.'s in 2020.
He barely missed a beat: his fan base has ballooned to 3.4 million and the content creator still plugs products from Xiaomi phones to Diageo whiskey.
Bhardwaj's smooth transition highlights the opportunity presented by TikTok's banishment from the world's fastest-growing mobile arena.Read more on tech.hindustantimes.com