Getting your game covered, as told by journalists
Marie Dealessandri
Features Editor
Wednesday 29th June 2022
With the rise in the number of indie games in recent years, discoverability hasn't only become an issue on storefronts.
During Not-E3 earlier this month, hundreds of indies were showcased. Day of the Devs showed 16 games. Guerilla Collective featured 40 indies. The Wholesome Direct alone presented 90 titles.
Undoubtedly, many indies in these presentations will probably turn out to be excellent games. But due to their sheer number, very few of them will actually garner meaningful press coverage that could increase their chance of success. How can you find the rare gems when there are so many games?
Ultimately, all the smaller studios are competing for a piece of the press pie -- and the pie isn't that big.
"When you're writing to a general audience it's really hard to get indie coverage that actually gets read. But not all hope is lost!"
Ana Diaz
"There are a lot of aspects of a game that might be of interest to developers that aren't of interest to a wider audience," highlights Polygon's games writer Ana Diaz, who also took part in a panel about how to pitch your game to the press at Game Devs of Color Expo 2020.
"I am not writing to developers even though we cover your games. I'm writing to my 20-year-old cousin who's in college and can only afford one or two games a year and has over 1,000 hours in Fortnite; I'm writing to all the people on TikTok who were obsessed with meticulously designing their Animal Crossing islands. This doesn't mean I don't want to cover indie games, but when you're writing to a general audience it's really hard to get indie coverage that actually gets read. But not all hope is lost!"
The GamesIndustry.biz Academy talked to journalists from
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