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Genies is launching Genies Studio, which lets creators craft their own avatar fashions.
The company is releasing the first set of digital fashion tools that will empower creators and designers to create their own fashions for their “metaverse avatars.”
With the launch of the tools, Genies will enable more people to participate in the economy around its digital avatars, which have been used by celebrities to make online appearances even when they are unable to do it in real life — something that happened a lot during the pandemic.
With the tools, creators will be able to change the color, pattern, and texture of any item they own –whether built from scratch in the Genies Studio or purchased from other creators in the Genies marketplace, dubbed the Warehouse.
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For now, Genies is hand-selecting creators who can sell in the universe. But those interested in being sellers can apply or get in contact via the DIY pop-up events Genies is doing.
Genies said more tools are on the way. Digital fashion is just the first step in the company’s vision towards avatar ecosystems.
“Our priority has always and will always be about giving ownership to the creator, so that’s why each digital fashion item you create is an NFT (non-fungible token),” the company said.
Genies acknowledged that some “people have a hatred towards NFTs (tech bros scare us too lol). They’ve been used in completely wrong ways. NFTs are how we can
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