No-one saw Wordle coming, and probably its creator least of all. Developer Josh Wardle made the game primarily to amuse his partner, but the subsequent addition of a sharing feature saw it become a phenomenon and take over twitter. Wardle also didn't monetise the game despite its huge success: Then the New York Times came a-calling, and paid a «seven figure» sum for the game.
From one perspective, this is quite nice. Wardle has spoken about how NYT puzzles inspired the game, says himself that the success has been «overwhelming», and reckons that the grey lady is the best possible steward for Wordle's future. He also seems like just quite a decent chap, and it's good to see him get paid for something that has brought a lot of people enjoyment.
In his statement following the sale, Wardle was careful to emphasise that «When the game moves to the NYT site, it will be free to play for everyone.» But not everyone's convinced.
An update on Wordle pic.twitter.com/TmHd0AIRLXJanuary 31, 2022
The NYT didn't help by saying that Wordle will «initially remain free to new and existing players,» the «initially» there doing plenty of heavy lifting. The NYT's existing games are monetised in various ways, and some are not: Crosswords require a subscription, while sudoku is free, and something like Letter Boxed can be played once a day (much like Wordle).
So people are worried that the nice thing they like, which doesn't charge or have horrible ads and can be shared easily among everyone, is going to end up either paywalled or behind a NYT login. This may of course not happen. Nevertheless it inspired some tinkerers to take a closer look at Wordle itself, and coder McClure discovered that it's remarkably easy to download the whole shebang:
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