The New York Times bought out the daily word puzzle game Wordle in late January, meaning the viral sensation will be moving to the official NYTimes website alongside other daily activities shortly, but the news has also called into question whether Wordle will remain free. The news was met with some surprise and concern from Wordle fans, who feared not only that the game's simplistic premise and design would become more convoluted, but also that Wordle would end up stuck behind a paywall like other features in The New York Times' Wordplay column.
A significant factor in Wordle's appeal has always been the fact that it's so easy to access. The game is entirely free, and Wordle's creator has even gone so far as to express his dedication to refusing to sell out in the past, keeping it so there are no ads or monetization on Wordle's site. However, given its viral success over the last couple of months, many felt that it was only a matter of time before a more prominent company wanted to profit off of the game, and their fears seem to have been validated in light of the million-dollar New York Times purchase. All the potential benefits of the arrangement, such as sharing Wordle progress across devices and having easy access to multiple daily word puzzles in one place, could be outweighed by the prospect of monetization.
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On January 31, Wordle creator Josh Wardle took to his personal Twitter account to discuss the New York Times Wordle purchase, expressing his desire to continue to see the game grow and accommodate its newfound massive audience. To Wardle, passing the torch to a larger team felt like the natural progression of Wordle's development. From The New York Times'
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