FIFA 23 could be rebranded as EA Sports FC.
This competition is now closed
By Rob Leane
Published:
It looks like the decades-long relationship between EA Sports and football’s governing body could be coming to an end, with FIFA seeming keen to explore its options rather than carrying on its collaboration with Electronic Arts.
But what does this potential breakup mean for FIFA 23, and what impact could it have on football games in general? Will we really end up playing a game called EA Sports FC instead of FIFA 23? And if so, when will it release?
This debate comes at a time when there is already disruption in the football simulation market: Konami recently released eFootball, a free-to-play everlasting game that replaces its annual Pro Evolution Soccer franchise; and there’s also UFL, an all-new footy gaming franchise from Strikerz Inc, for players to keep an eye on.
So what exactly is going on between FIFA and EA Sports, and what could it mean for FIFA 23 and the future of football games? Keep on reading for all the latest news, and our best attempt to explain what it all means.
On 7th October 2021, fans around the world found out that Electronic Arts had filed trademarks in the UK and Europe for a “computer game software” titled EA Sports FC.
In a statement posted on the EA website on that same day, EA explained it is “exploring the idea of renaming our global EA SPORTS football games. This means we’re reviewing our naming rights agreement with FIFA, which is separate from all our other official partnerships and licenses across the football world.”
Following that, on 12th October, EA announced that it has renewed its partnership with FIFPro, the organisation (separate from FIFA itself) that represents thousands of
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