EVGA are quitting graphics cards after splitting with Nvidia

rockpapershotgun.com:

Apologies for reporting three-day-old-news (thanks, Bank Holiday weekend) but this is a rare surprise in the world of PC hardware: EVGA, longtime graphics card board partners to Nvidia, are getting out the GPU game entirely. What’s more, according an interview with Gamers Nexus, their reasoning is a lack of “respect” shown to them by Nvidia themselves. Suffice to say, there won’t be an EVGA version of the RTX 4090 or any RTX 40 series GPU that might be announced during Nvidia’s GeForce Beyond event later today.

EVGA apparently informed Nvidia of their exit strategy back in April 2022, though have only gone public with the news on the eve of the next GeForce generation. They’ll continue selling their existing stock of RTX 30 series models, and will keep parts on hand for replacements and warranty fulfilment, but once they’re gone, that’s it – no more EVGA graphics cards, thus ending a GPU partnership that began over 20 years ago.

EVGA’s statements to Gamers Nexus – attributed to senior staff like CEO Andrew Han and chief branding officer Joe Darwin – consistently emphasise that this wasn’t a monetary decision, partly because while graphics cards make up the bulk of EVGA’s revenue, tiny margins supposedly mean they account for only a small portion of profits. Instead, EVGA cite long-standing frustrations with how Nvidia allegedly treat their board partners.

Or, as Han put it, “This? This is easy. Working with Nvidia was hard.”

Nvidia’s secrecy about upcoming GPUs was given as a major factor. For instance, EVGA claim they and other partners aren’t made aware of Nvidia GPU prices until they’re revealed publicly. And not just the RRP/MSRP that consumers pay, but also the finalised chip cost that EVGA would have to