Theatrical box office revenue is still way down from pre-pandemic levels, but there are still some big wins to be had for theatrical releases at the 2022 box office. A number of box office successes and some other particular audience behaviors show that the box office is definitely getting healthier, even if the total revenue brought in by theaters remains far below historical performance.
Theaters were in trouble long before the coronavirus pandemic hit, despite a record-setting 2019 box office. While total revenue may have been climbing, ticket sales have been in decline for decades, with revenue only climbing because of increases in ticket prices.
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Now that theaters are fully open again, the box office is coming back, but it's still a long way from a return to anywhere close to 2019 levels, and it may never get to that level again, but that doesn't mean the idea of big movies being shown on the big screen is going the way of the dinosaur. Adaptation by studios and theaters can ensure the financial viability of the theatrical model, particularly if audience behavior and the 2022 box office so far are any kind of a new normal.
Theaters are back open and multiple films have crossed the $1 billion dollar mark, but box office revenue for 2022 is still down overall, with analysts forecasting 2022 will come in 20% below the 2017-2019 average, according to Variety. With lingering coronavirus fears keep some audience members from returning to the big screen, in addition to the fact that coronavirus shutdowns impacted a number of major releases, meaning there's also fewer movies being released, which also has a big impact on low box office revenue.
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