Music megastar Ed Sheeran has announced a surprise collaboration with Pokémon Go.
Exactly what the crossover will amount to remains a mystery — today's announcement was but a tease, issued by the Suffolk-raised popstar via his Twitter. But, already, this very different from anything Pokémon Go has done in the past.
Pokémon Go has teamed up with other brands before, of course, to make sponsored locations appear in its game, or feature branded avatar clothes. But this is the first time Pokémon Go
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