Pokemon Go has events all the time. Some are good, some are terrible. Safari Zone celebrations (whether remote or in-person) usually fall into the former, and Ed Sheeran falls comfortably into the latter (the whole event is a link to a YouTube video ffs). Good or bad, however, there’s hardly ever a break in between them - they’re a constant attempt to entice you back into the game through FOMO.
All live-service games do it - some more predatorily than others. Halo Infinite’s first multiplayer
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