EA makes a bad joke, gets relentlessly flamed

theverge.com:

Electronic Arts, the unmitigated king of unforced errors, made a woefully ill-advised tweet yesterday, and the company’s Twitter mentions have not known peace since.

They’re a 10 but they only like playing single-player games

The tweet follows the convention of a popular meme that’s been circulating the bird app in which a person is described as being highly attractive, then listing something about that person that’s supposed to make them instantly unattractive.

In EA’s case, the quality that’s supposed to make the person unattractive is the fact they prefer single-player games. Now I get that there’s supposed to be a message here. I’m going to interpret this as a dig at the kinds of people who say they only play games that offer deep, introspective meditation on the human condition (aka the kind of folks who make playingThe Last of Us or Bioshock Infinite their entire personality) while degrading the people who enjoy a game or two of Battlefield 2042 with the six or so people in the server at any given moment.

I get the joke.

But it’s real rich to the point of secondhand embarrassment to have Electronic

Arts make this joke.

And the developers who’ve worked on some of EA’s single-player games aren’t laughing either.

My company: unable to muster up the courage to say the overturning of Roe v. Wade is pretty horrific. Also my company: with multiple teams making Single Player games https://t.co/PYtRLTBEqS

This is the company that shut down my studio and laid off ~100 great developers because we were making a single player game https://t.co/2SXhQtRGE8

Thinking about working until midnight for the better part of a year to help ship Mass Effect 2. https://t.co/POtZrFX0Fi

EA is one of the largest video game publishers in the