Electronic Arts has received a hugely negative response to a tweet appearing to mock people who “only like playing single-player games”.
On Thursday, the FIFA and Battlefield publisher put its own spin on a popular meme by posting: “They’re a 10 but they only like playing single-player games”.
The message, while likely intended as a light-hearted joke, received an overwhelming negative response in its more than 7,000 replies.
Jacksepticeye, the Irish YouTuber with nearly 30m subscribers, wrote: “They’re a 10 but thought this tweet was a good idea.”
Developer Obsidian sub-tweeted EA, writing: “Single player is dope. Multiplayer is dope. Games are rad.”
Responses even came from EA’s own employees. Vince Zampella, head of EA’s own Respawn Entertainment – creator of single-player games Titanfall and Jedi: Fallen Order – replied with a hand-on-face emoji, while the design director of Jedi: Survivor simply posted a wink.
BioWare writer Patrick Weekes added: “Thinking about working until midnight for the better part of a year to help ship Mass Effect 2”.
And former Dragon Age series designer Sebastian Hanlon wrote: “’Remember,’ the Community Manager in the group, waiting for our flight to board, said, ‘just be more careful than usual about what you say while we’re there; you represent the whole company, whether you like it or not. Even if you _think_ you’re ‘outside the show’.’”
The most high-profile criticism came from Zach Mumbach, who was formerly a producer for games such as Dead Space 2 and Dante’s Inferno at Visceral Games, the studio closed by EA in 2017.
“This is the company that shut down my studio and laid off ~100 great developers because we were making a single player game,” he wrote in a message retweeted over one thousand
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