EA CEO Thinks Call of Duty Going Xbox-Exclusive Could Benefit Battlefield
Electronic Arts CEO Andrew Wilson thinks that Call of Duty potentially becoming a Microsoft exclusive franchise could benefit Battlefield.
As reported by Stephen Totilo, Wilson called questions about Call of Duty's platform "a tremendous opportunity."
“[I]n a world where there are questions as to the future of Call of Duty and what platforms that it might be on and might not be one, being platform-agnostic and completely cross-platform with Battlefield I think is a tremendous opportunity," Wilson said at a Goldman Sachs conference last week.
QUOTE: "I don’t think we delivered in the last two iterations of that in the way that we should have." - EA CEO Andrew Wilson on Battlefield From a Goldman Sachs conf last week. Full quote belowALSO: Wilson doesn't seem to mind CoD-Xbox exclusivity confusion. Could help EA! pic.twitter.com/bVtcB6wi6k
What Wilson is referring to here could be several things. As a multiplatform franchise, Battlefield has the advantage of having a large player across PC, PlayStation, and Xbox. If Battlefield were exclusive to a single platform or ecosystem, then that would negatively impact the number of players that have access to the game.
He could also be talking about potential marketing deals. While Microsoft had the lion's share of Call of Duty marketing deals and exclusive timed content during the Xbox 360 era, the situation managed to flip and now Sony works closely with the franchise on PlayStation 4 and PlayStation 5. This year’s Call of Duty Modern Warfare II has plenty of exclusive bonuses for PlayStation owners, including first access to the game’s beta and an operator named Hiro “Oni” Watanabe.
If the Call of Duty franchise was to become exclusive to Microsoft platforms, then it makes sense that
Read more on ign.com
