E3 2023 is cancelled. ESA tells us why
E3 2023 has been cancelled, the ESA and ReedPop has announced.
The video games expo was due to take place between June 13th and June 16th at the Los Angeles Convention Center. It now will not be taking place at all, in either digital or physical form.
The event did not take place in 2022, but the ESA announced it had partnered with ReedPop (GamesIndustry.biz's parent company) to work on a new version of the show for 2023. However, major companies such as Nintendo, Sony and Microsoft would not support the event.
GamesIndustry.biz caught up with ESA president and CEO Stanley Pierre-Louis to ask what went wrong, and whether the show is likely to return.
[Disclaimer: GamesIndustry.biz was partnered with E3 and parent company ReedPop was organising this year's event.]
Q: What went wrong?
SPL: As the voice and advocate for the video game industry here in the US, we believe that one of ESA's core roles includes convening the industry as well as finding the best ways to highlight the incredible work being done across the industry, both within companies and by the incredible workforce.
At ESA, that role of convener and advocate happens every day, whether we're aligning members on policy issues or advocating for the industry with government officials, with the media and with our various stakeholders. We have done that as well through E3.
Historically, E3 served as an industry platform to make announcements about games products and services, as well as an opportunity for business to get done. Over the years, even as consumers were invited to participate in E3, the event focused largely on the industry's marketing and business needs. However, those marketing needs have evolved and they started evolving even before the
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