It’s fair to say that over the last few years, the gaming industry has started to change. Thanks to a growing list of mergers and acquisitions, several publishers and studios have recently found themselves under the ownership of a larger partner. Microsoft has been one of the more prominent forces behind this phenomenon. While Sony has mainly boosted PlayStation by purchasing and investing in individual studios, its rival has bought and bid for giant publishers like Activision.
Although the agreement between Microsoft and Activision hasn’t been finalized yet, all signs point to the acquisition being wrapped up over the next 12 months. Provided that happens, some of the gaming industry's biggest IPs will fall under the control of the former. For multiple reasons, it’s easy to imagine this being a big boon for the Xbox platform’s commercial standing. Even though the deal hasn’t generated the same kind of headlines, Sony might have a response ready that could prove fruitful for the PlayStation ecosystem: Deviation Games.
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When Microsoft finished acquiring Bethesda back in 2021, most onlookers probably thought its expansion plans would slow down for a while. However, that hasn’t turned out to be the case. If anything, by most metrics, the platform holder has actually upped the ante even further. This was underlined at the start of this year when Microsoft declared its plans to purchase Activision for roughly $68.7 billion.
With Microsoft having already spent $7.5 billion on Bethesda, both deals underline its commitment to competing at the very forefront of gaming. Although there’s a long list of reasons why the publisher has identified this type of deal as a way for it to maintain that
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