Deloitte: Mobile trends survey shows pandemic’s lasting effect on us
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The pandemic’s lasting effect on the U.S. population is evident in a new survey on connectivity and mobile tech, according to Deloitte. It shows a population fine-tuning the balance between their virtual and physical worlds.
Deloitte’s 2022 Connectivity & Mobile Trends Survey found that in 2022, the digital lifestyle has become more normalized and standardized.
It found the average U.S. household now has a total of 22 connected devices (down from 25 in 2021). The slight drop came from having fewer smart home devices and entertainment devices. External streaming devices appear to be losing ground as smart TVs with built-in streaming come down in price. Connected exercise devices, likewise, are experiencing a drop in demand now that in-person gyms have reopened.
And it found that 5G ranks as the third most-important feature for consumers who are considering their next phone purchase, behind battery life and data storage. As smartphone users retire their older phones, many are upgrading to devices with 5G capability. Last year, 56% of our respondents who had upgraded their phones in the prior year said their phones had 5G. In 2022, that portion is up to 68%.
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With a houseful of connected devices comes a need for better connectivity: Over the past year, 15% of consumers upgraded their home internet services to achieve higher speeds and 44% purchased
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