Business titans trudging through Alpine snow can't stop talking about a chatbot from San Francisco.
Generative artificial intelligence, tech that can invent virtually any content someone can think up and type into a text box, is garnering not just venture investment in Silicon Valley but interest in Davos at the World Economic Forum's annual meeting this week.
Defining the category is ChatGPT, a chatbot that the startup called OpenAI released in November. The tech works by learning from vast amounts of data how to answer any prompt by a user in a human-like way, offering information like a search engine would or prose like an aspiring novelist.
Executives have floated wide-ranging applications for the nascent technology, from use as a programming assistant to a step forward in the global race for AI and military supremacy.
Conference goers with a major stake in the tech's development include Microsoft Corp, whose chief executive, Satya Nadella, is taking the stage at Davos Tuesday and Wednesday.
Microsoft has a $1 billion investment in San Francisco-based OpenAI that it has looked at increasing, Reuters has reported. In an announcement that coincided with the conference, Microsoft said it plans to market ChatGPT to its cloud-computing customers.
Later on Tuesday, the political sphere gets to weigh in on the craze. French politician Jean-Noël Barrot planned to join a panel discussion with a Sony Group Corp executive on the technology's impact.
Matthew Prince, CEO of Cloudflare Inc, a company that defends websites against cyber attacks and offers other cloud services, sees generative AI as good enough to be a junior programmer or a "really good thought partner."
In an interview, Prince said Cloudflare was using
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