Copying Marvel? The DCEU Made This Mistake Already
Warner Bros. and the DCEU are once again looking toward Kevin Feige for inspiration, even though past attempts to copy Marvel didn't exactly nail the superhero landing. The surprise cancellation of Batgirl sent shockwaves through Hollywood, as Leslie Grace's near-complete $90 million HBO Max movie got whacked during post-production as part of a wider reshuffle (yes, another one) at Warner Bros. Discovery. Reaction from fans and industry figures alike has proven overwhelmingly negative, and question marks hang over the DCEU's future.
Holding an earnings call in the aftermath of Batgirl's demise, CEO David Zaslav offered reassurances that Warner Bros. Discovery was committed to the DCEU, seeing immense theatrical potential in its roster of superheroes. More intriguingly, Zaslav confirmed a 10-year plan was in motion, mentioning Marvel's MCU as the model Warner Bros. now seeks to replicate. Zaslav's exact quote reads, "There will be a team with a 10-year plan focusing just on DC. It’s very similar to the structure that Alan Horne and Bob Iger put together very effectively with Kevin Feige at Disney."
Related: Batgirl's Cancellation Is A Consequence Of WB's Bad DCEU Planning
In other words, Warner is eyeing the big mountain of cash and positive reviews propping up the MCU and asking why their superhero franchise doesn't look the same. There's no reason DC shouldn't be able to craft a wildly successful comic book movie universe, and using Kevin Feige's MCU as a formula for prosperity seems sensible enough. If there's a whiff of déjà vu hanging in the air, however, that's because DC has borrowed the Marvel road-map before. And if there's also a whiff of skepticism, that's because those past attempts ended badly.
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