It seems that the start of Netflix’s recent issues can be traced back all the way to the commissioning of the controversial show Insatiable. 2022 has been one of the worst years for Netflix in its short history, with panic over first quarter subscriber drop of 200,000 wiping $50 billion off the market valuation of the company. Many experts have issued warning signs that the streamer may be in big trouble, as the current downward trend in its share price is expected to continue. Some have even said that two million more are likely to cancel their subscription before July.
Many are pointing a finger not at the decline in quality, but the increase in quantity of the content being released on the service. While Netflix initially carved a name for itself as the best place for original content with shows such as House of Cards, Orange Is the New Black, and Stranger Things, in recent years the number of shows commissioned has increased, but very few reach the level of popularity that those early programs garnered. Moreover, all three were the brainchild of content lead Cindy Holland, who spent a great deal but saw fantastic results with her commissioning. However, Holland left Netflix in 2020 after newly-minted CEO Ted Sarandos said he would be backing her thrifty rival Bela Bajaria over her.
Related: Insatiable Season 3: Why Netflix Canceled The Show
According to a new piece from THR, Netflix’s decline can be traced back to an incident between the two women known as «Insatiable-gate» among Netflix employees. Back in 2017, the then freshly-appointed Bajaria made the decision to commission Insatiable, despite Holland having previously passed on it. The piece outlines that it was "the beginning of the Walmart-ization" of Netflix,
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