Connecting brands and players in the metaverse with gCommerce

venturebeat.com:

The past few years have seen the conversation around the metaverse heat up, with the pandemic sparking an enormous upswing in gaming, across every age group, for an array of reasons. There was the near-universal search for community in a quarantined world, through social media, video conferencing and of course, games…and that need has not subsided.  

Games provided players the ability to leave the real world and dive into a new virtual one — one where you have far more agency and far more power. And there’s the growing ability to earn or buy almost anything you want at your fingertips to make you better, stronger, and faster at your game.

The metaverse offers the promise of all of these. And maybe that’s why it’s captured the enthusiasm and imagination of gamers in a more significant way than ever before — to the extent where brands are starting to sit up, take notice, and figure out how they can get in there with an audience that historically has been hard to reach, and their attention difficult to maintain.

“We are at a turning point in history where gaming, virtual reality, and commerce will meet for the very first time,” says Nicholas Longano, founder and CEO of Scuti. “The metaverse promises to blur consumers’ digital and physical lives forever. It will become a fundamental part of day-to-day social life and personal identity — and an evergreen revenue goldmine for brands, retail, and game developers.”

Players are ready for an overlap of their physical and virtual worlds, for better play experiences, socialization, productivity, entertainment, and shopping all in the same space.

“What is so powerful about the coexistence of physical and virtual living is that players will put equal or more time, effort, and spending into