Candivore raises $10M for casual multiplayer games
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Candivore, the maker of the popular mobile game Match Masters, has raised a $10 million funding round to make casual multiplayer games.
The funding comes from Vgames, an Israeli venture capital firm specializing in video games, and investment fund Tiger Global Management. This fresh capital injection brings Candivore’s total fundraising to date to $22 million, $12 million of which was raised in 2021.
Match Masters has had more than 30 million downloads across the mobile app stores while counting more than 5 million monthly active users playing more than 10 million matches daily.
This latest funding coincides with Candivore’s upcoming ad campaign slated for the United Kingdom. Designed to promote and attract more players to its Match Masters mobile game, the U.K. ad campaign, featuring both TV ads and online experiences, is set to launch on May 27 and will feature singer Robbie Williams and actor and football star Vinnie Jones.
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The upcoming campaign represents the largest ad campaign undertaken by Candivore thus far, with ads aimed at TV and digital platforms alongside multiple offline activities. Candivore launched similar campaigns in Germany with tennis legend Boris Becker and in Poland with comedy star Cezary Pazura.
Match Masters transforms the popular match-3 genre into a player-versus-player (PvP) competition. In Match Masters, gamers play live against opponents in a fast-paced turn-based environment,
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