Blizzard's Survival Game Being Set in a New Universe is a Risky Move
It’s only the beginning of 2022, and Blizzard Entertainment is already looking to have its most eventful period in years. Already embroiled in legal troubles and controversy alongside its parent company Activision, the pair were also just acquired by Microsoft. With several projects including Overwatch 2 and Diablo 4 being deep in development, and the future of World of Warcraft looking uncertain, such a massive shift in power could be just what Blizzard needs to get its projects moving again. It seems like the company is betting on this, as just a week after the Microsoft news, Blizzard has announced that it is hiring for a brand-new survival IP.
It comes as a shock these days when an established massive company announces that it is working on an entirely new AAA property, and Blizzard’s name makes this instance hold more weight than most. Any time Blizzard announced a new game in the past two decades has been a major event, and the announcement of its latest IP Overwatch shocked and amazed the industry. That came out in 2016 and codified the hero shooter genre, and it has taken until now for Blizzard to decide to tackle another new IP. This game will tackle the survival genre on PC and consoles, and will play host to a fresh universe. Establishing a brand-new world to enter a well-established genre is a risk for Blizzard, though it has its benefits.
How Xbox Can Assist Activision Blizzard IPs Like Call of Duty, Overwatch
The simple act of detaching its new survival project from its other IPs will draw a lot of eyes to Blizzard’s new game. Established brands are important in drawing in existing audiences, but new IPs have a chance to make a much bigger splash on launch. There are more people playing video games now than
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