It'd be a severe understatement to bill Activision Blizzard's recent release of Diablo Immortal a success. This bombastic launch has already earned millions upon millions of dollars for the publisher, and it was only a matter of time before a similar approach might be attempted with some of its other beloved intellectual properties, such as Warcraft.
In fact, it just so happens that Blizzard recently posted an all-new job listing, where the company is hiring for an unannounced live-service Warcraft mobile game. Citing significant room for growth for the IP, Blizzard is now hoping to get Warcraft back into the limelight, too, and it's not a big leap to suggest that Diablo Immortal might be the obvious inspiration for this new, unannounced project.
World of Warcraft Offering Experience Boost in Both Classic and Retail
Even though the NetEase Warcraft mobile game is now canceled, Blizzard is still hoping to stake the franchise's claim in the mobile gaming arena by the looks of it. The aforementioned job listing cites the need for a new Product Management Director to lead the production of a new, unannounced Warcraft live-service mobile game. The hire would be tasked with aligning players' needs with the company's business goals, as well as maintaining the health of the in-game economy alongside a variety of other related tasks. The «next great game» in the Warcraft franchise may, therefore, be similar in some respects to Diablo Immortal.
The Diablo Immortal microtransaction controversy is a known quantity by now. Quite simply, the game asks players for hundreds of thousands of dollars if they want to stay competitive on the ladder. Activision Blizzard has been widely criticized for such an aggressive monetization scheme
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