Bandai Namco unveils gamified wearable Vital Hero for kids
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Bandai Namco is launching a new wearable for kids that combines gaming and exercise. It’s an “Inter-Active Band” aimed at changing the way kids play.
Launching this summer, Vital Hero comes from Bandai Namco Toys & Collectibles America as the first wave of Vital Hero bands. It features one unique Digital Monster per band, and a roster of Digital Monsters kids can collect to extend their play.
It has a full-color LED display screen and built-in vital activity monitor. The Vital Hero band prompts daily activities with a range of missions to complete such as shadow boxing, squatting, sprint challenges, walking a certain amount of steps, and many more.
Each mission and daily activity evolves your Digital Monster, makes them stronger, prompts you into battles, and provides endless fun in solo play or with friends.
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“The Vital Hero band combines gaming and staying active in a fun, new, and engaging way for kids of all ages,” says Selah Estrada, senior brand strategy marketing manager at Bandai Namco Toys & Collectibles America, in a statement. “We’re living in times where kids are more tech-savvy than ever and gamification is the new way to play.”
Wearing the Vital Hero band, players can have their leveled up Digital Monster battle in device or on their friends device using a VS memory chip for transferring your character to their screen for an epic
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