Bandai Namco Hints That Elden Ring May Expand Beyond Games

gamerant.com:

Elden Ring has already surpassed 12 million copies sold; this is an incredible feat for an ostensibly single-player fantasy game with an emphasis on punishing difficulty. Elden Ring is the bestselling game of the year in the US so far, and as such the development heads from both FromSoftware and Bandai Namco wanted to thank the fans for their support.

Elden Ring’s sales figures are the result of a perfect storm in the works for the past decade. FromSoftware achieved cult appeal with Demon’s Souls on the PS3, but it was theDark Souls series that truly brought this style of game into the collective gaming consciousness. Only a reputation of high difficulty kept some players away despite constant praise for the series. But now Elden Ring is a fresh IP with aBreath of the Wild-esque open world, and so more new players are deciding that this is the time to try out a FromSoftware game.

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In a press release announcing the sales milestone, Director of FromSoftware Hidetaka Miyazaki says he is “astonished” by how many people are playing Elden Ring. He has commented before on new players running up against Elden Ring’s difficulty for the first time, but hopes that players enjoy “adventuring through its vast world, exploring its many secrets and facing up to its many threats.” The CEO of Bandai Namco, Yasuo Miyakawa also issued a thank you to fans with some cryptic hints at the future of theElden Ring IP.

Mr. Miyakawa stated that he is “very proud to have been involved in bringing such a wonderful and fantastic game to life.” He then hinted that Bandai Namco is currently working on “expanding the brand beyond the game itself and into everyone’s daily life.” What form this expansion