Bachelor: How Final Four IG Followings Show Fans’ Racial Bias
A lack of diversity has always been an issue in The Bachelor franchise, but even now that there are more cast members who are BIPOC, there’s still a disappointing lack of support for them on social media. The data on Instagram follower counts for the contestants from Clayton Echard’s current season of The Bachelor falls in line with the ongoing trend of BIPOC cast members gaining fewer followers and therefore having fewer economic opportunities.
After a drama-packed season, Bachelor Clayton Echard is down to his final four women—Susie Evans, Rachel Recchia, Gabby Windey, and Serene Russell. Though there were several women of color included in the cast, elementary teacher Serene is the only one who made it into Clayton’s top four. Hometowns are a very pivotal week each season, and the four womens' relationships with Clayton will be put to the test when they introduce him to their families.
Related: Bachelor: How Clayton’s Season Ends According To Recent Spoilers
Bachelor Nation fan account BachelorRabbitHole recently shared a post about Clayton’s final four and their Instagram follower count, and it was a huge letdown. The post lists Susie’s followers at 90K, Rachel’s at 70K, Gabby’s at 64K, and Serene’s at a measly 19K (their count has since gone up to 95.7K, 74.1K, 69.5K, and 22.3K, respectively). There’s obviously a huge disparity in Instagram followers between Serene and her castmates, and it’s not an isolated incident. There have been three Bachelorette leads in the franchise—Michelle Young, Tayshia Adams, and Rachel Lindsay. Tayshia has rocketed to superstar status with nearly two million followers, but Rachel and Michelle have just 919K and 783K, respectively. Out of the last seven Bachelorettes, only Rachel,
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