Azarus raises $4M for League of Legends trivia game overlay
Azarus has raised $4 million in funding to add its overlay for trivia games to titles such as League of Legends.
The San Francisco company is developing a platform that gamifies livestreams of titles such as League of Legends, said CEO Alex Casassovici in an interview with GamesBeat. An influencer using the overlay can engage fans with a relevant trivia game during livestreams of League of Legends gameplay.
Existing investors Galaxy Digital, Animoca Brands, and Kleiner Perkins, led the extended seed round to bring Azarus to more games and streams.
LoL fans will be challenged to answer Azarus Challenges trivia questions about the popular multiplayer game during the livestreams of their favorite content creators, testing their attention to what has been happening in the streamed game and making predictions about what could happen next. In some measurements, the company has seen anywhere between 40% to 90% engagement with the game.
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“We turn streams into really what we believe is a new digital arena,” said Casassovici. “Streams are the new arenas. We can overlay a game on the livestream. We put these interactive games as a layer on top of the stream and get everybody to stay together as they watch. It creates a bond in that audience and it turns a one-way experience into a game.”
Azarus will use the funds to expand to the top 10 games on Twitch and develop its fan-based economy. The new League of Legends trivia game is the first of several to launch in 2022. Gaingels, Red Beard Ventures, and angel investors Mike Verdu (Netflix), Bernard Kim (Zynga), and Kun Gao (Crunchyroll) are also a part of this new round.
“Azarus is creating a sustainable,
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