A man is at the end of his rope. His life has fallen apart. The world is filled with incredible technology these days, wonders out of science fiction, but it’s not like he’s reaping any of the benefits. He’s lost his job; his family doesn’t want anything to do with him. All that work, a life’s work, has amounted to nothing. He’s crying into a beer that his robot bartender can’t even bother to pour right.
But then a man sidles up next to him. A younger man. A man in a suit. He tells this crying man that he understands. The world is cruel, uncaring, and unfair. But there’s a way he can make the world work for him. There’s a way to take this bizarre technological future they find themselves in and actually achieve happiness. Get his daughter to talk to him again, even. And it’s moving to the moon.
This is the opening scene of Hello Tomorrow!, a new Apple TV Plus show starring Billy Crudup. While Hello Tomorrow! gussies itself up in a bright and shiny retrofuture, “The World If” meme come to life, up until recently, similar scenes have been taking place in America for years. They were happening in Discord chats and YouTube streams, mainstream publications and countless ad breaks filled with celebrities in every sporting event imaginable. Until the real-world pipe dream of crypto collapsed.
The similarities between Jack (Crudup) and his scheme for selling lunar timeshares in a development called Brightside and crypto become more and more apparent as he cons his way through every person he meets: His sales subordinates (Hank Azaria, Haneefah Wood, and Dewshane Williams), the retired actor who stars in his pitches (Frankie Faison), and by the first episode’s end, his own son, Joey (Nicholas Podany).
There are elements of
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